Beaton Racing

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Project Details

Beaton racing is a family racing team in the Northeast and competes in NHRA drag racing and Cross-Country ATV racing. While the brothers of the racing team compete in two very different racing sports, they wanted a logo that they both could use and establish themselves as a united family racing team. They knew they wanted something that was very similar to an automotive badge so they could easily apply the logo to their racing machines - and that's exactly what I created. The badge style logo includes the "B" of the family name as a unifying logo mark, and their respective sports are highlighted in the blue and purple racing stripes - the primary color for each racing team. The logo was turned into a custom chrome vehicle badge and added to pit crew t-shirts.